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Healthcare Marketing: Mobile is Part of the Consumers’ Driving Experience
Consumers use mobile devices while driving. And even though they are concerned about safety they refuse to give up their devices. They even want more capabilities. Much is being discussed...
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Healthcare Marketing: Consumers Can’t Get Enough Media
Americans are watching more, surfing more, texting more and consuming media more! Americans continue to consume more and more media. And there doesn’t seem to be an end in sight. Due to a slow...
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Healthcare Marketing: When Creating Mobile Marketing Strategy, It’s Important...
African-Americans, Hispanics, women, southerners and teens talk and text on their cellphones more than others. African-Americans average 1300 minutes per month on their cell phones, the most of any...
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Healthcare Marketing: Boomers Spending Big on Technology
Baby Boomers are into technology, spending more money on technology than any other age group. Technology and social media are ways to reach the younger generations. Right? Not so fast. Baby boomers...
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Healthcare Marketing: To Reach Moms We Have to Get Smart…Phones That Is
Becoming a mom triggers more dependence on smart phones. A young woman has a baby. And gets a smartphone. That desk computer or laptop is pretty hard to manage with a baby on your hip. And...
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Hospital Marketing: Making the Case for Mobile
The facts are overwhelming when considering whether your hospital should go mobile. The small screen is the place to be. An astonishing fact: there are 48 million people in the world who have mobile...
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Healthcare Marketing: QR Codes Effective for Hospitals?
QR codes can be effective for healthcare marketing, but they have limitations. They’re everywhere these days. You see them often. In magazines, newspaper ads, retail stores, on product packaging and...
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Healthcare Marketing: Mobile Prime Time Same as TV Prime Time
Mobile usage peaks at 7 PM daily and continues strong through the evening. As mobile marketing becomes more feasible and the opportunities for local mobile marketing beginning to accumulate, it’s...
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Healthcare Marketing: More Screens More Engagement
TV Viewers Are More Engaged When Watching Multiple Screens There has been much concern about how effective television is with those who are watching TV while also engaged with other screens. So many...
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Pitfalls and Uses of QR Codes in Healthcare Marketing
QR codes can be useful in healthcare marketing but only if used correctly. Effective use is dependent on understanding the context and following some basic guidelines. QR codes are the cool thing...
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